Copy and message tidy-up
Plain-English rewrites of the pages that matter, so visitors understand the offer and the next step.
Website refresh for existing sites
Website refresh that makes your existing site work harder
If your current website feels dated, slow or unclear, a refresh is often more useful than a full rebuild — and usually costs less. The work builds on what you already have, keeps your domain and reuses the content worth keeping.
- You keep your domain
- Content worth keeping is reused
- Clear prices from £250
- Scoped after a free audit
Why refresh instead of rebuild?
A rebuild throws away a site that may already do most of its job. A refresh targets what is actually holding it back: old copy, a slow mobile experience, vague calls to action or a profile that no longer matches the business.
That focus usually means less cost, less disruption and a faster route to a site that earns more enquiries.
- Lower cost than a full rebuild
- No loss of your domain, history or existing rankings
- Faster turnaround with less new content to write
- Honest focus on the changes that affect enquiries
What a refresh can include
Layout and call-to-action fixes
Clearer structure, stronger buttons and a simpler contact journey on mobile and desktop.
Speed and mobile improvements
Practical performance and layout fixes so the site loads and reads well on real phones.
On-page SEO and consistency
Titles, headings, internal links and metadata brought in line with the services you actually offer.
Google Business Profile alignment
Make the website and profile tell the same, accurate story for local search.
Lead tracking setup
Visibility of calls, form submissions, WhatsApp and booking actions so improvements can be measured.
Refresh scope and price
Website refresh — from £250
Restyle, copy tidy-up, layout and call-to-action fixes, speed and mobile improvements and basic on-page SEO on your existing site. Light work is often done within one to two weeks. Larger refreshes are scoped after a free audit, and we will tell you plainly if a fresh build is the better route.
See refresh pricingA sensible refresh process
- 1
Free audit
Review the current site, profile and local visibility to show what helps and what quietly costs enquiries.
- 2
Agree scope
Confirm the refresh level and exactly what is included, with a clear price before any work starts.
- 3
Implement
Carry out the agreed copy, layout, speed, SEO and tracking changes on the existing site.
- 4
Review and measure
Check forms, links, mobile layouts and tracking, then confirm the improvements are live.
- 5
Optional ongoing care
Keep the site accurate, secure and improving through a transparent care plan if you want one.
Is a refresh right for your business?
A refresh suits established local businesses that already have a website but know it could do more — especially when the brand, offer or customer behaviour has moved on since it was built.
If the site is fundamentally the wrong structure or the business has changed direction, a fuller rebuild may be the honest answer. The free audit shows which is right before any commitment.
Common questions
Frequently asked questions
Will I lose my domain or Google rankings?
No. A refresh keeps your domain and builds on the site's existing history. Changes are made carefully so rankings are protected rather than reset.
How much does a website refresh cost?
Refreshes start from £250 for light work such as a restyle, copy tidy-up, layout and call-to-action fixes, speed and mobile improvements and basic on-page SEO. Larger refreshes are scoped after a free audit, because the work depends on what the site actually needs. If a fresh build is genuinely the better route, we will say so before any commitment.
How long does a refresh take?
Light refresh work is often completed within one to two weeks once the audit is done. Larger refreshes usually take two to five weeks depending on how many pages are reworked.
Do I have to write all new content?
Not usually. A refresh reuses the content worth keeping and focuses new writing where it changes enquiries. You are involved in the key copy, but the aim is not to start from a blank page.