Industry focus
Course websites that make the next step clear
Learners and employers need to understand the course, outcome, eligibility, date, location, price and booking process without piecing information together across several documents.
- Accessible course information
- Clear enrolment routes
- Sensitive data minimised
- Update process included
What every course page should answer
- Who the course is for
- What will be learned
- Entry requirements or eligibility
- Duration and delivery format
- Upcoming dates and location
- Price, funding or quotation process
- Assessment and certification
- Accessibility and support
- How to enquire, apply or book
Information architecture for several courses
Courses can be grouped by audience, subject, level or delivery method. Filters may help larger catalogues, but the underlying pages must remain crawlable and understandable.
Important employer services or funded programmes deserve distinct pages when the content and eligibility genuinely differ.
Accessible forms and documents
Application and enquiry forms should use clear labels, useful validation and only necessary fields. Essential information should not be trapped solely in inaccessible PDFs.
Sensitive learner data requires a secure, appropriately configured system rather than a general website form.
Search visibility
Course names, outcomes, local delivery and employer needs can inform useful pages and articles. Search intent should be mapped carefully to avoid multiple thin pages competing for the same phrase.
Structured data can describe the organisation and content, but course-specific schema should be used only where valid and supported by the real page.
Keeping dates and information accurate
A content process is essential when dates, funding, fees or locations change. Care plans can include reasonable updates, with larger catalogue or system changes scoped separately.
Common questions
Frequently asked questions
Can you build a course catalogue?
Yes. The scope depends on the number of courses, filters, date management, booking and whether a learning-management system is involved.
Can learners pay online?
Yes, through a secure payment or booking platform. Refunds, tax, confirmation and third-party fees need to be agreed.
Can you integrate an LMS?
Potentially. The platform, API, user accounts, data flows and support responsibilities must be reviewed and quoted.
Can you make our PDFs accessible?
Basic web alternatives and document improvements can be scoped. Large document remediation may require a specialist accessibility service.