A warm, friendly look
I used soft colours, simple shapes and plenty of space so the site feels welcoming without becoming too childish.
Genuine client project · Mid Cheshire
A friendly website for Playful Paws Home Boarding
Sophie wanted a website that felt warm and personal, but still made it really easy for people to see what Playful Paws offers and get in touch.
Live website
Have a look around
This is the real Playful Paws website. You can click through it below or open the full site in a new tab.
The brief
Playful Paws is a local pet-care business offering home boarding, dog walking and drop-in visits. Sophie wanted somewhere she could send people that felt like her business rather than a generic pet-care website.
It also needed to answer the obvious questions quickly — what services are available, what the care is like, whether the business is licensed and insured, and how to get in touch.
What I built
Services that are easy to find
Home boarding, dog walking and drop-ins each have a clear route from the homepage, so people do not have to hunt around.
Trust information up front
Licensing, insurance and what owners can expect are easy to spot, because those are the things people want to know before they make contact.
Built with phones in mind
The navigation, buttons and enquiry route are kept simple for people browsing on a mobile.
Real photos
The gallery uses genuine photos from Playful Paws, which makes the site feel much more personal than stock imagery would.
Clear local information
The site makes it obvious where Playful Paws is based and who the service is for without repeating the location everywhere.
Why I did it this way
- Make it feel like Sophie and Playful Paws, not a generic pet business
- Put the main services where people can find them straight away
- Show real photos rather than relying on stock images
- Make licensing and insurance easy to see
- Keep the wording simple and friendly
- Make it easy to get in touch from a phone
The finished site
The finished website gives Playful Paws one clear place to explain the services, show what the care is actually like and make it easy for local pet owners to get in touch.
Most importantly, it feels specific to the business. It does not look like a template that could just as easily belong to another pet-care company.
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