Concept project · Renovation website
A renovation website concept built around the questions homeowners actually ask
Alder & Stone is a fictional renovation business I created to show what a stronger trades website could look like. It is a concept, not a real client.
Have a look around
You can click through the full demo below. Alder & Stone is fictional, so the business details, reviews, accreditations and project stories are all demonstration content.
Why I built it
Trades websites often show a few photos and a phone number, but for a bigger renovation job people usually want a lot more reassurance before they get in touch.
I built this concept to show how a renovation business could explain its services, show examples of work and make the whole process feel easier to understand.
What the site shows
- Clear explanations of each renovation service
- Project examples that show the type of work on offer
- A simple step-by-step route from first enquiry to finished job
- Space for real reviews, insurance and accreditations on a live client site
- A more considered look without filling the site with vague 'premium' wording
The enquiry process
For this kind of work, the website has to do more than show a finished kitchen or bathroom. People are also deciding whether they trust someone to work in their home for days or weeks.
That is why the demo explains what happens from the first message through to a home visit, written quote, scheduling, the build itself and the final walkthrough.
What I included
- Multi-page Next.js website
- Six service areas
- Five project examples
- Project gallery
- A clear process page
- Places for real reviews and accreditations on a live site
- Responsive design and straightforward enquiry routes
A quick note
Alder & Stone is not a real business and it is not presented as one. The photography, reviews, locations, contact details and accreditations are there to show how the finished site could work.
The point of the project is the design, structure and overall experience rather than made-up performance claims.
Proof policy: Results, reviews, client identities and permissions are published only when verified. Concept projects remain labelled on every relevant page.
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