What pages does a tradesperson’s website actually need?

Start with the jobs you most want

The sitemap should follow the work you want more of, not a one-size-fits-all checklist. A domestic electrician who wants rewires, consumer-unit replacements and landlord work needs a different structure from a roofer focused on full replacements and commercial maintenance.

List the services that are commercially important, easy to explain and genuinely available. If two services solve different problems or attract different searches, they usually deserve separate pages. If they are minor variations of the same job, one strong page may be enough.

The core pages most trade businesses need

A focused trade website can often begin with a straightforward set of pages. The exact names matter less than whether each page answers a useful customer question.

• Home: what you do, where you work, why you are credible and how to request a quote
• Individual service pages for the work you most want
• About: who will turn up, relevant experience and verified qualifications
• Recent work or case studies with real photographs and useful context
• Areas covered, written accurately rather than as an enormous list of towns
• Frequently asked questions covering process, timing, access and payment
• Request a quote or contact page with a short, mobile-friendly form

A service page should do more than name the service

A page called ‘Plumbing Services’ that contains six short bullet points gives the customer little reason to stay. A useful page explains the type of problem, what the work normally involves, who it is suitable for, the area covered and what happens after someone gets in touch.

For example, a boiler-repair page might explain the symptoms worth reporting, whether emergency attendance is offered, what information to have ready and how the first appointment is arranged. That is useful to the customer and gives search engines a clearer understanding of the page.

Use project pages instead of an unexplained gallery

A wall of photographs can look impressive, but customers cannot always tell what they are looking at. A short project page is usually stronger: the original problem, the work completed, the location at a sensible level, any constraints and the finished result.

Do not disclose a customer’s full address or personal details. Use real images with permission, avoid misleading before-and-after comparisons and state clearly when a photograph is illustrative rather than from a completed job.

Location pages are optional, not compulsory

A genuine areas-covered page is often enough for a small trade business. Separate town pages can be useful when the business has a meaningful presence, different service demand or real project experience in those places.

Copying the same page twenty times and changing only the town name creates a weak experience. It is better to have three useful location pages than thirty pages that say nothing distinctive.

A sensible first version

For a sole trader with a focused offer, a strong first website might include home, three service pages, recent work, about and contact. A growing firm may need separate domestic and commercial routes, more service pages, recruitment information and deeper project evidence.

Build the smallest structure that explains the business properly. New pages can be added when there is a real service, customer question or commercial opportunity to support them.